Exploring Terms of Commercial Photography

Advertising photography is the use of photographs to illustrate a product, service or desired illusion the seller is trying to portray. The images are generally commissioned by an advertising agency, design firm or handled by an in-house photographic team that works on the corporate payroll.

In fashion and glamour photography, the use of models is generally done to sell products, services or ideas to the general public. The image of the model is essential to the concept of the sales pitch so many are scantily clad or dressed in a thematic concept that helps to promote the sales pitch.