Buddy Lee Comeback Of 1998

The cult following and iconic status really started when Buddy Lee made a remarkable comeback in 1998. Lee Jeans used him again and he featured on posters and TV advertisements to promote the dungarees line. A folk song was introduced for the theme song in the commercial. Buddy Lee was dubbed ‘a man of action’; an ironic title as he didn’t do anything but was just there. The new advertisement showed him stood next to a cop, who goes out to catch a bad guy. A special commercial was shot following the September 11, 2001 attacks. Buddy makes a plea for blood donations on behalf of the American Red Cross. The dungarees campaign finished but there is still a lot of interest in Buddy Lee. There is even a mockumentary, depicting his life and times, called The Buddy Lee Story.