How to Track Search Engine Marketing Efforts

Once you have completed search engine optimisation techniques and have begun to market your website, your job is far from over. You still have to track the results of your marketing and make changes accordingly.

This can be a tremendous project all of its own. Not all website hosting services offer website tracking abilities. Those that do are often lacking. In order to track and adjust your website appropriately, you should be able to determine where visitors are coming from, what keywords they searched to get there, and which pages on your site are attracting the most hits.

For this reason, Google Ad-words is the best search engine marketing method. Google not only has a wonderful seo program, but they offer comprehensive tracking of your website.